For the past 30 years, the RCNi Nurse Awards have been recognised as the highest accolade in the nursing industry.
Taking place annually at the Park Plaza Westminster Bridge, the Awards celebrate the very best in nursing care, rewarding innovative nurse-led projects and inspiring nursing practice across the UK.
But the Awards also reach out far beyond the nursing sector and well into the public domain.
As a sponsor of the 2019 Awards you can expect to take full advantage of last year’s success as the event’s reputation and exposure continues to grow both within the healthcare community and the general public.
Nurses continue to have more responsibilities in healthcare organisations and are increasingly involved in the design, monitoring and delivery of health care policy and practice – we want to celebrate the achievements of these nurses and highlight to the nation what being a nurse means.
We cannot do this without our sponsors, so join us on this journey and show your organisation’s support for nurses who go the extra mile in leading innovative initiatives and changing lives.
By aligning your organisation with the RCNi Nurse Awards you will benefit from:
With the opportunity of both sole and joint sponsorship across a wide range of nursing specialisms, aligning your organisation with a particular Awards category continues to be the most popular form of sponsorship.
Our team can also create bespoke categories to align with your organisation’s areas of work.
Recent categories include:
Extensive editorial coverage will be placed in our journals: Nursing Standard, Cancer Nursing Practice, Emergency Nurse, Learning Disability Practice, Mental Health Practice, Nursing Children and Young People, Nursing Management, Nursing Older People, Primary Health Care and the RCN Bulletin.
We also have coverage throughout the campaign on our flagship website, RCNi.com, with an audience reach of 35,000 per month.
|Activity||Total number of views|
|Nursing Standard adverts||399,672|
|Specialist Journals adverts||12,778|
|Call for entry emails||1,050,000|
There will be a constant drumbeat of coverage in the months leading up to the awards, which will aim to promote key announcements. These include:
The expected volume of editorial articles is likely to equate to 100 pieces across the following mediums:
National print and online | Consumer lifestyle print and online | Broadcast | Blog and fan sites
A wealth of assets will be created for media placement, inclusive of video content and photography.
These assets will be used to secure further exposure and to also ensure we have a bank of content for placement across RCNi’s owned channels, and sponsor channels.
Our email campaigns are targeted based on nurses’ specialist areas, which means you reach your target audience. We also work closely with the Royal College of Nursing to promote the Awards through their regions and forums, which represent different specialties in nursing.
The marketing campaign continues after the Awards ceremony where we continue to celebrate the winners editorially across our journals, websites and network.
Both sole and joint category sponsors can nominate a representative to attend the face-to-face judging of their category. This is a unique opportunity for sponsors to meet finalists up to two months before the Awards ceremony takes place and play a deciding factor in the overall winner of the category.
The sponsor’s judge will benefit from:
Past sponsors have agreed that this is one of the top highlights of being a category sponsor
|Sole £20k||Joint £12.5k|
|Full page advert and banner in RCNi journal/website of choice|
|Bespoke sponsored email to relevant nurses|
|Branding on ‘call for entry’ adverts in Nursing Standard and relevant specialist journals|
|Branding on leaderboard banner on relevant journal|
|Sponsor-branded online article on RCNi.com|
|Branding on ‘call for entry’ emails and category specific emails sent to nurses working in specific clinical specialties|
|Presence on Nurse Awards website which includes logo and organisation profile|
|Acknowledgement of sponsor on press release and social media activity|
|Use of ‘Sponsor of RCNi Nurse Awards 2018’ logo|
|Involvement in shortlisting|
|Member of judging panel for your category|
|Includes complimentary tickets to the awards ceremony||8||2|
|30% on additional tickets to the ceremony|
|Contact details of all category finalists*|
|At the event|
|Sponsor to present their category winner with ceremony host|
|Photo opportunity with category winner and ceremony host|
|Branding on trophy|
|Branding in stage presentation including category slides, sponsors loop and opening sequence|
|Presence in book of the night – logo and organisation profile|
|Complimentary tickets to VIP reception and ceremony||8||2|
|Branding on signage at judging, finalist briefing, VIP reception and awards|
|Branding and acknowledgement in category editorial (online and print) until April 2019|
|Acknowledgement in post-event press releases|
|Branding on the ‘Awards Highlights of the Night video||Sole||Joint|
|Branding on winner’s banner advert on relevant specific journal website (5-19 July)|
|Photographs at the award ceremony|
|September||Categories agreed with sponsors|
|November||Sponsors judges confirmed|
|December||Launch of the RCNi Nurse Awards|
|December||Call for entries campaign begins|
|January||Extended entry campaign begins|
|March||Shortlisting of entries begins online|
|May||Face to face judging days take place|
|June||Sponsors guests invited|
|Wednesday 3 July||Awards night|