Nurse Awards 2019

Wednesday 3 July 2019

SPONSORSHIP OPPORTUNITIES

RCNi Nurse Awards – celebrating excellence in nursing care

For the past 30 years, the RCNi Nurse Awards have been recognised as the highest accolade in the nursing industry.

Taking place annually at the Park Plaza Westminster Bridge, the Awards celebrate the very best in nursing care, rewarding innovative nurse-led projects and inspiring nursing practice across the UK.

"Superdrug has always been known as a company that is very beauty or pharmaceutical orientated. Working together with the RCNi and the Royal College of Nursing and building the relationship as Superdrug develops the nursing side of their company has been brilliant."

Anne Marie Osuebi
clinical nurse manager, Superdrug. Sponsor of the Community Nursing Award 2018

Awards history in the making

Year on year we see our sponsors successfully reach out to an ever-increasing audience of engaged health care professionals, with the 2018 Awards ceremony being the most successful year in the Awards history.

But the Awards also reach out far beyond the nursing sector and well into the public domain.

As a sponsor of the 2019 Awards you can expect to take full advantage of last year’s success as the event’s reputation and exposure continues to grow both within the healthcare community and the general public.


Public reach during 2018: 114,264,472


Why sponsor?

Nurses continue to have more responsibilities in healthcare organisations and are increasingly involved in the design, monitoring and delivery of health care policy and practice – we want to celebrate the achievements of these nurses and highlight to the nation what being a nurse means.

We cannot do this without our sponsors, so join us on this journey and show your organisation’s support for nurses who go the extra mile in leading innovative initiatives and changing lives.

By aligning your organisation with the RCNi Nurse Awards you will benefit from:

  • Exposure - A seven-month marketing campaign in which your brand will be seen more than 5.2 million times – 4.2 million times by nursing professionals.
  • Target marketing - Ensure your brand reaches your target market by sponsoring a category in a specific field of nursing.
  • Network - Develop relationships with proactive nurse innovators with access to entrants contact details.
  • Reputation - Build credibility and trust through championing nurse-led excellence and innovation.
  • Loyalty - Develop brand loyalty by supporting one of the largest bodies of working professionals in the UK.
  • Support - Be recognised as an advocate of the UK’s largest group of healthcare professionals.

"The important factor for me with the RCNi is that it is a really well recognised brand, so nurses across the country understand what the RCNi is and look to it to get the latest information on good practice and emerging innovation and this gives us a really great platform for sharing some fantastic work led by nurses."

Jen Kenward
carers programme coordinator, NHS England. Sponsor of the Learning Disability Nursing Award 2018 and the Commitment to Carers Award 2018.

"I think this is it – this is the highlight of my career!"

Nasima Begum
winner, Commitment to Carers Award 2018

Opportunities

Headline sponsorship

£ price on request
  • Our sponsorship team will discuss your requirements with you to create a bespoke headline package

Category sponsorship
sole

£ 22,000

Category sponsorship
joint

£ 13,750

Category sponsorship plus dedicated round table event

£ price on request
  • All sole category sponsor items as listed, plus a separate dedicated round table event to take place on a subject of your choice within six months of the Awards

Drinks reception
sole sponsor

£ 7,150
  • Branded wine charms, branded signage throughout, an acknowledgement during the reception.

Selfie
station

£ 4,950
  • Prime placement of logo and company hashtag on selfie station background and cardboard frame, listing in the Awards brochure.

Twitter
competition

£ 4,950
  • Company hashtag promoted across social media throughout ceremony, branding on competition marketing, listing in the Awards brochure.

Twitter
feed

£ 4,950
  • Branding on live stage twitter screen throughout the ceremony, listing in the Awards brochure.

Table sponsorship – half table

£ 1,925
  • Sponsor 5 places at the Awards for the 5 finalists of one category to bring a guest. Choose your category, branding on the table, thank you in the Awards brochure.

Table sponsorship – full table

£ 2,750
  • Sponsor 10 places at the Awards for the 5 finalists of one category to bring two guests each. Choose your category, branding on the table, thank you in the Awards brochure.

Table gift

£ 4,950
  • Branded gift of your choice for each guest provided on tables during the ceremony, listing in the Awards brochure.

Menu

£ 1,650
  • Branding on evening’s menu.

Wifi and splash page

£ 5,500
  • Branded landing page upon access to wifi, logo on all signage advertising wifi details.

Finalists gallery

£ 6,600
  • A digital exhibition will present each of the finalists during the drinks reception. This will include: branded exhibition area, logo on all signage, listing in the Awards brochure, opportunity to meet finalists, 3 seats at the Awards.

Glitterlips makeup station

£ 4,950
  • Branding on station where guests can get glitter make up during the reception, listing in the Awards brochure.

Advert in Awards Book of the Night

£ 550
  • The Book of the Night Awards brochure is distributed to all guests during the ceremony.

Categories

With the opportunity of both sole and joint sponsorship across a wide range of nursing specialisms, aligning your organisation with a particular Awards category continues to be the most popular form of sponsorship.

Our team can also create bespoke categories to align with your organisation’s areas of work.

Recent categories include:

Student Nurse Award

Cancer Nursing Award

Commitment to Carers Award

Community Nursing Award

Emergency Nursing Award

Excellence in Cancer Research Award

Healthcare Assistant Award

Innovations in your Specialty Award

Leadership Award

Learning Disability Nursing Award

Mental Health Practice Award

Nursing Older People Award

Patient’s Choice Award

"The passion of the student nurses – even at this early stage in their career, they are making a large-scale different to nursing. They are creating a legacy."

Philip Parker
executive of the Andrew Parker Estate, sponsor of the Andrew Parker Student Nurse Award.

"How prestigious this Award is will help me to develop my sepsis project further."

Katie Dutton
winner, Andrew Parker Student Nurse Award 2018.

Category sponsorship – package highlights

Awards campaign activity

Extensive editorial coverage will be placed in our journals: Nursing Standard, Cancer Nursing Practice, Emergency Nurse, Learning Disability Practice, Mental Health Practice, Nursing Children and Young People, Nursing Management, Nursing Older People, Primary Health Care and the RCN Bulletin.

We also have coverage throughout the campaign on our flagship website, RCNi.com, with an audience reach of 35,000 per month.

Coverage includes:

Activity Total number of views
Nursing Standard adverts 399,672
Specialist Journals adverts 12,778
Call for entry emails 1,050,000
Online advertising 1,696,775
E-alerts 1,001,000
Social media 85,380
PR editorial 48,000,000
TOTAL 52,245,605

 

Awards marketing

There will be a constant drumbeat of coverage in the months leading up to the awards, which will aim to promote key announcements. These include:

  • National announcement of the Awards being open for entry
  • Real-life case studies, profiling previous winners
  • Extended entry announcement
  • Shortlist entry announcement
  • Event and winners reveal

The expected volume of editorial articles is likely to equate to 100 pieces across the following mediums:

National print and online | Consumer lifestyle print and online | Broadcast | Blog and fan sites

A wealth of assets will be created for media placement, inclusive of video content and photography.

These assets will be used to secure further exposure and to also ensure we have a bank of content for placement across RCNi’s owned channels, and sponsor channels.

Our email campaigns are targeted based on nurses’ specialist areas, which means you reach your target audience. We also work closely with the Royal College of Nursing to promote the Awards through their regions and forums, which represent different specialties in nursing.

The marketing campaign continues after the Awards ceremony where we continue to celebrate the winners editorially across our journals, websites and network.

 

"Currently we have a national shortage of LDP nurses. This Award highlights the excellent work LDP nurses do – which inspires people to become LDP nurses in the future and the massive influence those people can have, now and in the future. As a sponsor we get some really positive feedback and vibes that LDP nursing has a future and is a nursing branch to follow as a career."

David Williams
clinical nurse specialist, NHS England. Sponsor of the Learning Disability Practice Award 2018 and the Commitment to Carers Award 2018.

 

Judging days

Both sole and joint category sponsors can nominate a representative to attend the face-to-face judging of their category. This is a unique opportunity for sponsors to meet finalists up to two months before the Awards ceremony takes place and play a deciding factor in the overall winner of the category.

The sponsor’s judge will benefit from:

  • Attending the face-to-face judging in central London and meeting the finalists
  • Named as a specialist judge on the RCNi Nurse Awards website – nurseawards.co.uk
  • Biography, photograph and organisation shown on the website and in the book of the night
  • Opportunity to present to trophy to the winner on stage at the Awards ceremony
  • Complimentary ticket to the Awards ceremony
  • All expenses and hotel accommodation paid for on the night of the Awards

Past sponsors have agreed that this is one of the top highlights of being a category sponsor

View the 2018 Judging Days video here

"It’s really, really important for me to be a judge at these Awards because it shows it that the RCN really values the engagement of the Royal College supporting the innovations and leadership of the new projects that are developing at all levels."

Christine McKenzie
professional lead for executive nurse network and leadership and management forum, Royal College of Nursing. Sponsor of the Nurse of the Year Award 2018.

"I think it is really important that NHS England are involved in judging – as a sponsor’s representative on the judging panel I have been able to see every single one of the applications for the Award. It is really important that NHS England have committed to sponsoring this category – I see this as a real opportunity to recognise nurse leaders working in our areas who are already supporting our ambitions."

Marie Boles
deputy chief nurse, NHS England. Sponsor of the Learning Disability Practice Award 2018 and the Commitment to Carers Award 2018.

Category sponsorship – package overview

  Sole £20k Joint £12.5k
Pre-event    
Full page advert and banner in RCNi journal/website of choice    
Bespoke sponsored email to relevant nurses    
Branding on ‘call for entry’ adverts in Nursing Standard and relevant specialist journals    
Branding on leaderboard banner on relevant journal    
Sponsor-branded online article on RCNi.com    
Branding on ‘call for entry’ emails and category specific emails sent to nurses working in specific clinical specialties    
Presence on Nurse Awards website which includes logo and organisation profile    
Acknowledgement of sponsor on press release and social media activity    
Use of ‘Sponsor of RCNi Nurse Awards 2018’ logo    
Involvement in shortlisting    
Member of judging panel for your category    
Includes complimentary tickets to the awards ceremony 8 2
30% on additional tickets to the ceremony    
Contact details of all category finalists*    
At the event    
Sponsor to present their category winner with ceremony host    
Photo opportunity with category winner and ceremony host    
Branding on trophy    
Branding in stage presentation including category slides, sponsors loop and opening sequence    
Presence in book of the night – logo and organisation profile    
Complimentary tickets to VIP reception and ceremony 8 2
Branding on signage at judging, finalist briefing, VIP reception and awards    
Post awards    
Branding and acknowledgement in category editorial (online and print) until April 2019    
Acknowledgement in post-event press releases    
Branding on the ‘Awards Highlights of the Night video Sole Joint
Branding on winner’s banner advert on relevant specific journal website (5-19 July)    
Photographs at the award ceremony    

Awards timeline

Awards timeline  
2018  
September Categories agreed with sponsors
October Criteria reviewed
November Sponsors judges confirmed
December Launch of the RCNi Nurse Awards
December Call for entries campaign begins
2019  
January Extended entry campaign begins
February Entries close
March Shortlisting of entries begins online
April Shortlist announcement
May Face to face judging days take place
June Sponsors guests invited
Wednesday 3 July Awards night

 

Download the sponsorship package overview

"I would recommend sponsoring the Awards as you really do get to work with likeminded professionals, you get to work with the RCNi which is a phenomenally high-profile and excellent organisation and you get all of the support as a sponsor and a judge that you need."

Karen Roberts
chief of nursing, Macmillan Cancer Support. Sponsor of the Cancer Nursing Award 2018.
Contacts

Rachael Fox
Sales support, RCNi Nurse Awards
0208 872 3118 | sales@rcni.com

 

Katie Shopland
Event specialist, RCNi Nurse Awards
0208 872 3134 | katie.shopland@rcni.com